The person becomes an adopter, when this state becomes active. You can simply drag the PotentialAdopter state with Ctrl button pressed. Add one more state below the created one.The person remains a potential adopter until this state is active.

Now PotentialAdopter is an initial state of the statechart, since the atatechart entry pointer points to it.Drag the Statechart Entry Point element from the Statechart page of the Palette view into the graphical editor, so that its ending point got connected to the upper border of the state: Add statechart entry pointer pointing to this state as shown on the figure below.Resize it by dragging the state borders.Drag the State element from the Statechart page of the Palette view onto the diagram. Now we will define the behavior of our agent using a statechart.

In the Default Value edit box, type 0.011.

Type AdEffectiveness in the Name edit box.

On the General page of the Properties view, set up the parameter properties.

Drag the Parameter element from the General page of the Palette view onto the diagram.

Optionally, you can define characteristics individually for each agent by altering values of parameters for some agents.ĭefine the advertising suggestibility of the person Since all agents are represented by objects of this active object class, they have the same characteristics we define here. We will create this parameter in the Person class. So, we will use a parameter to model the advertising effectiveness - the fractional adoption rate from advertising. In this model the volume of advertising and the probability that a potential adopter will adopt as the result of exposure to a given amount of advertising are assumed to be constant each period.

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